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Studieboeken (65)
Essentials of Services Marketing / 4th edition
2022 || Paperback || Jochen Wirtz || Pearson
For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...
Strategic Corporate Social Responsibility / 6th International Student Edition
Sustainable Value Creation
2022 || Paperback || David Chandler || SAGE
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...
Food and Beverage Management / 6th edition
For the hospitality, tourism and event industries
2022 || Paperback || John Cousins e.a. || Goodfellow Publishers Limited || ook als eBook
Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...
Financial & Managerial Accounting / 16th edition
2022 || Hardcover || Carl Warren e.a. || Cengage Learning
Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Jones/Taylers FINANCIAL AND MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapters content fits into the "big picture." The authors clearly connect fundamental accounting concepts to real businesses today. Each chapter begins with a real company opener that is referenced througho...
Strategic Sport Marketing / 5th edition
2022 || Paperback || Adam Karg e.a. || Allen & Unwin
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
Ethics for People Who Work in Tech
2022 || Paperback || Marc Steen || Taylor & Francis
This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.
The book's aim is to empower people to take responsibil...
Digital Marketing / 4th edition
A Practical Approach
2022 || Paperback || Alan Charlesworth || Taylor & Francis
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Demand-Driven Business Strategy
Digital Transformation and Business Model Innovation
2022 || Paperback || Cor Molenaar || Taylor & Francis
This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.
Port Economics, Management and Policy
2022 || Paperback || Theo Notteboom e.a. || Taylor & Francis
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.
Strategic Management in Public Services Organizations
Concepts, Schools and Contemporary Issues
2022 || Paperback || Ewan Ferlie e.a. || Taylor & Francis
Brings innovative new strategic management models to the field of public management, to help public managers adapt their practices in an era of New Public Management reforms New chapter on open, co-operative and collaborative strategy-making, in line with the most innovative approaches to strategy An expanded list of mini-cases, a very popular feature of the first edition, as well as new chapter summaries to help reinforce learning Takes a comparative and international view for advanced level...