For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.

This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...

Introducing... Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy.

While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to econom...

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.

This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...

The EU version of the best text for the intermediate macroeconomics course that keeps getting better.

Mankiw’s Macroeconomics EU edition maintains the US original edition’s bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.

Highly readable, this text communicates the theories and models of macroeconomics in a concise and accessible way, with real-world examples, ...

Changing the Food Game shows how our unsustainable food production system cannot support our population growth and argues it can only be solved by effective market transformation to achieve sustainable agriculture and food production. Provocative and eye-opening, it presents a game-changing solution to revolutionise the industry.

Kosten en baten met beleid maakt bedrijfseconomie begrijpelijk en toegankelijk.

Dit studieboek richt zich op de bedrijfseconomie van dienstverlenende bedrijven, zowel commercieel als non-profit. Vrijwel iedereen heeft te maken met dit type bedrijven bijvoorbeeld als toerist, reiziger, recreant, patiënt, cliënt, klant, burger, gedaagde, weggebruiker of leerling. Dit boek bevat vele herkenbare voorbeelden van bedrijfseconomische principes uit verschillende vormen van dienstverlening.

Dit studie...