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65,05
Levertijd: 8 werkdagen
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Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

76,95
Levertijd: 8 werkdagen
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Management: An Introduction / 8th edition

Using practice and theory to develop skill

2019 || Paperback || David Boddy || Pearson || ook als eBook

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

59,95
Levertijd: 7 werkdagen
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Financial Management for Decision Makers / 9th edition

2022 || Paperback || Peter Atrill || Pearson || ook als eBook

Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...

85,00
Levertijd: 9 werkdagen
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Corporate Financial Management

2019 || Paperback || Glen Arnold e.a. || Pearson

Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.

Need extra support? Join over 10 million students benefiting from Pearson MyLabs.

This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...

78,95
Levertijd: 23 werkdagen
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Principles of Managerial Finance / Brief 8th Global Edition

2019 || Paperback || Chad Zutter e.a. || Pearson

For introductory courses in managerial finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System -- a hallmark feature of Principles of Managerial Finance, Brief -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 8th Edition, Global Edition, concentrates on the material students need to know in order to make effective f...

62,95
Levertijd: 3 werkdagen
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Supply Chain Management / 7th edition

Strategy, Planning, and Operation

2019 || Paperback || Sunil Chopra || Pearson || ook als eBook

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pr...

73,95
Levertijd: 4 werkdagen
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Marketing Research / 9th edition

2019 || Paperback || Alvin Burns e.a. || Pearson || ook als eBook

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

60,95
Levertijd: 4 werkdagen
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International Business / 9th edition

A Managerial Perspective, Global Edition

2023 || Paperback || Ricky Griffin e.a. || Pearson

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives stu...

99,95
Levertijd: 3 werkdagen
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Financial Accounting Theory / 8th edition

2019 || Hardcover || William Scott e.a. || Pearson

This new edition continues to include considerable coverage of accounting standards oriented to 2018 IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves. Despite its theoretical orientation, Financial Accounting Theory, 8/e does not ignore the institutional structure of financial accounting and s...

17,50
Levertijd: 5 werkdagen
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The Strategy Book:

How to think and act strategically to deliver outstanding results

2019 || Paperback || Max Mckeown || Pearson

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.


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