This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

Now students can learn Microsoft Project efficiently and painlessly!

- Quickly start a new plan, build task lists, and assign resources

- Share plans and track progress

- Capture and fine-tune work and cost details

- Use Gantt charts and other views and reports to visualize project schedules

- Share resources across multiple plans and consolidate projects

- Master project management best practices while learning Project

- Look up just the tasks and lessons ...

Practical and Theoretical Geoarchaeology, Second Edition, provides an invaluable and vastly updated overview of geoarchaeology and how it can be used effectively in the study of archaeological sites and contexts. Taking a pragmatic and functional approach, this book presents:

* a fundamental, broad-based perspective of the essentials of modern geoarchaeology in order to demonstrate the breadth of the approaches and the depth of the problems that it can tackle.

* the rapid advances made in the...

For principles of economics courses. An engaging, practice-oriented approach to understanding core economic principles Foundations of Economics introduces economic principles students can use to navigate the financial decisions of their futures. Each chapter concentrates on 3 to 4 ideas, with each idea reinforced several times throughout the text. This patient approach helps guide learners through unfamiliar terrain and focuses them on key concepts and skills, like reading and interpreting gr...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

Raj Patel, the New York Times bestselling author of The Value of Nothing, teams up with physician, activist, and co-founder of the Do No Harm Coalition Rupa Marya to reveal the links between health and structural injustices--and to offer a new deep medicine that can heal our bodies and our world.

The Covid pandemic and the shocking racial disparities in its impact. The surge in inflammatory illnesses such as gastrointestinal disorders and asthma. Mass uprisings around the world in response to...

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.

The book is full of valuable practical insights. It includes interviews and case studies with examples ...

The market leading text for beginning teachers on all undergraduate, postgraduate and school-based routes to QTS, this is an essential introduction to the key skills and knowledge needed to become a successful teacher. Offering advice on all aspects of teaching and learning, this ninth edition has been thoroughly updated to reflect changes in the field and covers key new topics, including the science of learning, online pedagogies and working with your mentor. There are also expanded units on...

This revised and updated edition continues to provide a comprehensive introduction to the subject, exploring the world's landforms from a broad systems perspective. It covers the basics of Earth surface forms and processes, while reflecting on the latest developments in the field. Fundamentals of Geomorphology begins with a consideration of the nature of geomorphology, including its relation to society, process and form, history, and geomorphic systems, and moves on to discuss:* Structure: st...