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Studieboeken (224)
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A History of World Societies / 12th edition
Combined Volume
2021 || Paperback || Merry E Wiesner-Hanks e.a. || Macmillan
A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.
International Macroeconomics / 5th edition
2020 || Paperback || Robert Feenstra e.a. || Macmillan
An engaging, balanced and up to date coverage of international trade.
Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.
Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...
Learning and Memory / 4th edition
2019 || Hardcover || Mark A. Gluck e.a. || Macmillan
Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.
With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...
Essentials of General, Organic, and Biochemistry / 3rd edition
Digital Update
2024 || Paperback || Denise Guinn || Macmillan
The essential chemistry for health careers and everyday life.
Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The newly revised 3rd edition focuses on core concepts and necessary math skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters.
Easily digestible content and medical appli...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
Learning Teaching
The Essential Guide to English Language Teaching
2011 || Paperback || J Scrivener || Macmillan
"Learning Teaching" has been one of the most successful guides to English since it was first published in 1994. Its no-nonsense approach has made it a superb teaching textbook for initial training courses, and also an essential handbook for practising ELT teachers. The third edition has been extensively revised and restructured to take recent developments in ELT into account and now includes a DVD featuring a full lesson being taught as well as demonstrations of practical teaching techniques.
A History of World Societies, Volume 2 / 12th edition
2020 || Paperback || Merry E Wiesner-Hanks e.a. || Macmillan
Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Twelfth Edition of A History of World Societies includes even more features and tools to engage todays students and save instructors time.
Quantitative Chemical Analysis / 10th edition (Book + Access)
with 12 months access card Achieve
2020 || Paperback || Daniel C. Harris || Macmillan
The tenth edition of Quantitative Chemical Analysis continues to set the standard for learning analytical chemistry with distinguished writing, the most up-to-date content, and now the acclaimed Achieve program, supporting exceptional problem-solving practice. New author Charles Lucy joins Dan Harris, infusing additional subject expertise and classroom experience into this edition.
Macmillan’s new online learning platform, Achieve is the culmination of years of development work put toward c...
Writers as Public Intellectuals
Literature, Celebrity, Democracy
2015 || Hardcover || Odile Heynders || Macmillan
This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.
The Black Eyed Blonde
A Philip Marlowe Novel
2015 || Paperback || Benjamin Black || Macmillan
'Maybe it was time I forgot about Nico Peterson, and his sister, and the Cahuilla Club, and Clare Cavendish. Clare? The rest would be easy to put out of my mind, but not the black-eyed blonde . . .'It is the early 1950s. In Los Angeles, Private Detective Philip Marlowe is as restless and lonely as ever, and business is a little slow. Then a new client arrives: young, beautiful, and expensively dressed, Clare Cavendish wants Marlowe to find her former lover, a man named Nico Peterson.Soon Marl...