Zoekfilters
› Hogeschool Rotterdam (9)
› Hogeschool Utrecht (7)
› Haagse Hogeschool (HHS... (4)
» Toon alle opties (3)
Studieboeken (91)
The Future of Work / 1st edition
Attract New Talent, Build Better Leaders, and Create a Competitive Organization
2022 || Hardcover || J Morgan || Wiley
Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.
The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...
Everybody Writes / 2nd edition
Your New and Improved Go-To Guide to Creating Ridiculously Good Content
2022 || Hardcover || Ann Handley || Wiley
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...
Crisis Management and Recovery for Events / 1st edition
Impacts and Strategies
2021 || Hardcover || Vassilios Ziakas e.a. || Goodfellow Publishers Limited
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...
Purchasing and Supply Chain Management / 7th edition
2020 || Hardcover || Monczka e.a. || Cengage Learning
Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...
Lean Six Sigma
Combining Six Sigma Quality with Lean Production Speed
2002 || Hardcover || Michael George || McGraw-Hill
This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by combining the strength of today's two most important initiatives Lean Production and Six Sigma into one integrated program.
The first book to provide a step...
Intercultural Readiness
Four Competences for Working Across Cultures
2014 || Hardcover || U. Brinkmann e.a. || Macmillan
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.
Business Skills for the 21st Century
2024 || Hardcover || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Marketing Management / 4th European Edition
European Edition
2019 || Hardcover || Kevin Keller e.a. || Pearson
The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.
* The inclusion of the work of prominent European academics...
Management of International Trade
2013 || Hardcover || Eun Sup Lee || Springer
Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...
Transitioning to Virtual and Hybrid Events / 1st edition
How to Create, Adapt, and Market an Engaging Online Experience
2020 || Hardcover || Ben Chodor || Wiley
We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...