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Studieboeken (91)
Blue Ocean Strategy / 1st edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
2015 || Hardcover || W. Chan Kim e.a. || Harvard Business School || met inkijkexemplaar
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books...
Project Management for the 21st Century
2021 || Hardcover || Bennet Lientz e.a. || Butterworth-Heinemann Ltd
The challenge of managing projects is to combine the technology of the future with lessons from the past. In the Third Edition of Project Management for the 21st Century, noted authors Bennet Lientz and Kathryn Rea provide a modern, proven approach to project management. Properly applied without massive administrative overhead, project management can supply structure, focus, and control to drive work to success.
Third Edition revisions include: 35% new material; three new chapters on risk man...
Leading Change
With a New Preface by the Author
2012 || Hardcover || John P. Kotter || Harvard Business Review Press
The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.
It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...
Supply Chain Management / 11th Edition
A Logistics Perspective
2020 || Hardcover || John Coyle e.a. || Cengage Learning
Using a reader-friendly style and straightforward, interesting approach, SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE, 11E blends logistics theory with practical applications. The latest content highlights emerging issues, technology developments, and global changes in the constantly evolving field of supply chain management today. This digital edition examines today's real companies and how public and private organizations are responding to the continual pressure to modernize and transfo...
Dream First, Details Later
How to Quit Overthinking and Make It Happen!
2021 || Hardcover || Ellen Bennett || Random House
"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter." Zooey Deschanel, actor and musician
You'll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career change, or business idea stop the obsessive worrying and leap into action.
As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff's poorly designed, cheaply made aprons. So when her he...
Unreasonable Hospitality
The Remarkable Power of Giving People More Than They Expect
2022 || Hardcover || Will Guidara || Bantam Doubleday Dell Publishing Group Inc
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...
Platform Revolution
How Networked Markets Are Transforming the Economyand How to Make Them Work for You
2022 || Hardcover || Geoffrey G. Parker e.a. || WW Norton & Co
Uber. Airbnb. Amazon.
Apple. PayPal. All of these companies disrupted their markets when they launched.
Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models.
Whether platforms are connecting sellers and ...
They Ask, You Answer / 2nd edtion
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
2019 || Hardcover || Marcus Sheridan || Wiley
The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...
Scenarios
The Art of Strategic Conversation
2004 || Hardcover || Kees Van der Heijden || Wiley
Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.
Made to Serve / 1st edition
How Manufacturers can Compete Through Servitization and Product Service Systems
2021 || Hardcover || Timothy Baines e.a. || Wiley || met inkijkexemplaar
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally