NSCA's Essentials of Personal Training, Third Edition With HKPropel Access, is the definitive resource for personal trainers, health and fitness instructors, and other fitness professionals. It is also the primary preparation source for those taking the NSCA-CPT exam.

Discover the Japanese secret to a long and happy life with the internationally bestselling guide to ikigai - 'a refreshingly simple recipe for happiness' (Stylist Magazine)The people of Japan believe that everyone has an ikigai - a reason to jump out of bed each morning. And according to the residents of the Japanese island of Okinawa - the world's longest-living people - finding it is the key to a longer and more fulfilled life.Inspiring and comforting, this book will give you the life-chang...

The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Since its founding in 1964, the United Republic of Tanzania has used music, dance, and other cultural productions as ways of imagining and legitimizing the new nation. Focusing on the politics surrounding Swahili musical performance, Kelly Askew demonstrates the crucial role of popular culture in Tanzania's colonial and postcolonial history. As Askew shows, the genres of ngoma (traditional dance), dansi (urban jazz), and taarab (sung Swahili poetry) have played prominent parts in official art...

Storms, floods, fires, tsunamis, earthquakes, tornadoes, and other disasters seem not only more frequent but also closer to home. As the world faces this onslaught, we have placed our faith in sustainable development's which promises that we can survive and even thrive in the face of climate change and other risks. Yet while claiming to go green we have instead created new risks, continued to degrade nature, and failed to halt global warming.

Unnatural Disasters offers a new perspective on ou...

Nourish your mind with UNDERSTANDING NORMAL AND CLINICAL NUTRITION, 12th Edition! Start by learning about normal nutrition, including the effects of food and nutrients on your mental and physical health, and then turn your focus to the clinical side of nutrition and the therapeutic care of people with health problems. Packed with practical information and resources, this text is designed to help you understand and apply nutrition concepts to your daily life as well as to clinical settings. Fe...

Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.

Master the information you need to know for practice and prepare for certification or recertification with a succinct, comprehensive account of the entire spectrum of imaging modalities and their clinical applications. Throughout six outstanding editions, Grainger and Allison's Diagnostic Radiology has stood alone as the single comprehensive reference on general diagnostic radiology. Now in two succinct volumes, the 7th Edition of this landmark text continues to provide complete coverage of a...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.