Introduce the latest developments in biological psychology today with the most widely used text for this area of study: Dr. James Kalat's BIOLOGICAL PSYCHOLOGY, International Edition 14E. A best-seller for more than four decades, this book combines a high level of scholarship and thought-provoking content with a clear writing style that makes biological psychology understandable and relevant to psychology students as well as biology and pre-med majors. Amusing anecdotes, quotes from contempor...

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

Awarded the Literature Prize of the VCIThis comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Polymers are unique molecules and have properties different from any other class of materials. We encounter them in everyday life, not only in the form of the well-known, large-volume plastics such as PE or PP or the many other special polymers, some of which are very specifically modified but also in nature as polymeric biomolecu...

Handbook Organisation and Management, A Practical Approach is de Engelstalige editie van Handboek Organisatie en Management, een praktische benadering.

• Praktijkgerichte inleiding op het vakgebied;

• behandelt actuele thema’s zoals digitale business transformatie en maatschappelijk verantwoord ondernemen;

• met uitgebreide online ondersteuning, talrijke opdrachten en actuele cases.

In deze interactieve inleiding op het vakgebied wordt de theorie van management en organisatie door J...

Aspects of the United Kingdom offers students of English and EFL teachers essential information about the United Kingdom of Great Britain and Northern Ireland. Readers will learn about the history and cultures of the nations of the British Isles and see how they have helped shaped the country today. There is also a focus on contemporary Britain, offering the student an understanding of hot-topic issues in the UK.

Topics covered are:

- Cultures and Identities of the nations of the United Kingdom

- Peoples of the ...

Edited by Catherine Barnard and Steve Peers, European Union Law draws together a range of perspectives from experienced academics, teachers and practitioners to provide a comprehensive introduction. Each chapter has been written and updated by an expert in the field to provide students with access to a broad range of ideas while offering a solid foundation in the institutional and substantive law of the EU. Written by experts, designed for students; every chapter ensures a balance of accessib...

A delightful, engaging, and comprehensive overview of interaction design Effective and engaging design is a critical component of any digital product, from virtual reality software to chatbots, smartphone apps, and more. In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive t...