From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

What makes a good life? The question is inherent to the human condition, asked by people across generations, professions, and social classes, and addressed by all schools of philosophy and religions. This search for meaning, as Yale faculty Miroslav Volf, Matthew Croasmun, and Ryan McAnnally-Linz argue, is at the crux of a crisis that is facing Western culture, a crisis that, they propose, can be ameliorated by searching, in one's own life, for the underlying truth.

In Life Worth Living, name...

In this new edition of A Short History of the Middle Ages, Barbara H. Rosenwein offers a panoramic view of the medieval world from Iceland to China and from Sweden to West Africa. Yet the book never loses sight of the main contours of the period (c.300 to c.1500) or of the fate of the heirs of the Roman Empire.

Its lively and informative narrative covers the major events, political and religious movements, men and women, saints and sinners, economic and cultural changes, ideals, fears, and fa...

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

For more than seventy-five years,Grant's Atlas of Anatomyhas maintained a tradition of excellence while continually adapting to meet the needs of each generation of students. The updated fifteenth edition is a visually stunning reference that delivers the accuracy, pedagogy, and clinical relevance expected of this classic atlas, with new and enhanced features that make it even more practical and user-friendly.

Illustrations drawn from real specimens, presented in surface-to-deep ...

‘The most important work of contemporary reporting I have ever read’ SALLY ROONEY The treatment of refugees has become one of the most devastating human rights disasters in our history. In this book, award-winning journalist Sally Hayden unfolds a staggering investigation into the migrant crisis across North Africa. This book follows the experiences of refugees, telling a range of shocking and eye-opening human stories.

But it also surveys the bigger picture: the negligence of NGOs and co...

Concise, readable text and an outstanding art program make Gray's Anatomy for Students, 5th Edition, your go-to text for essential information in human anatomy. This fully revised volume focuses on the core information medical students need to know, in an easy-access format and with additional multimedia content to facilitate effective study and mastery of the material. A team of expert authors share a wealth of diverse teaching and clinical experience-all enhanced by more than 1,000 innovati...

Greek philosophers were among the first to contemplate how the world outside of us is represented inside of us. Henley's HERGENHAHN'S AN INTRODUCTION TO THE HISTORY OF PSYCHOLOGY, 9th Edition, examines the philosophical questions about the influence of nature and nurture -- experience and environment -- and the nature and existence of the human mind and brain. It explains that most of the "big questions" that still concern psychologists today are manifestations of themes that have recurred fo...