Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

Celebrating over 30 years as the market-leading series, Blackstone's Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a careful selection of all the up-to-date legislation needed for exams and course use.

The ultimate revision guide from the bestselling law revision series. Contract Law, 8th edition, forms part of the trusted Law Express series, providing expert information with real-life examples to reinforce understanding. This book offers clear explanations and the latest developments in the subject, including new and updated legal cases.

When you have questions about C# 12 or .NET 8, this best-selling guide has the answers you need. In the tradition of O'Reilly's Nutshell guides, this thoroughly updated edition is simply the best one-volume reference to the C# language available today.

Think critically, consider diverse perspectives, and improve your everyday life.

Best-selling authors David Myers' and Nathan DeWall’s briefest introduction to psychology speaks to all students, with no assumptions made in the vocabulary, examples, or presentation. The manageable and effective chapters help students apply psychological concepts to their own lives in meaningful and engaging ways.

Boston, mid-17th century: Hester Prynne, dignified and silent, is led through prison doors to her public shaming by her censorious Puritan neighbors. Holding her illegitimate child to her breast and bearing a bright scarlet letter "A" embroidered on her bodice, Hester must now struggle to create a new life for herself and her child in this harsh and unforgiving community. When her missing spouse reappears and takes up residence in town under an assumed identity, the stage is set for an explos...

International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological adva...

Operations and Supply Chain Management, 17e covers the latest and most important issues facing operations and supply chain management (OSCM) managers while providing basic tools and techniques to promote a competitive advantage and career-readiness. It covers relevant, current OSCM issues with a focus on the global economy, analytic content that ties decisions to relevant data, and solutions to operations and supply chain-related problems. Hot topics in business today that relate to OSCM are ...