Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.

New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...

For courses in operations and supply chain management. An integrated approach to operations and supply chain managementIntroduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both operations and supply chain management (SCM). The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source.

The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that ...

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and est...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For graduate and undergraduate courses in computer science, computer engineering, and electrical engineering.

Comprehensively covers processor and computer design fundamentals Computer Organization and Architecture, 11th Edition is about the structure and function of computers. Its purp...

The Mindful Teacher’s Toolkit gives educators clear directions to develop their own mindful or awareness-based practice and ideas for how to embody and integrate these practices in their teaching. The combination of activities, guidance and real-life examples provide mindful teachers with a toolkit of everything they need to be able to develop their own mindful classroom.

An updated edition of a bestselling text that provides readers with a clear and comprehensive overview of methods for conducting management and business research.

As a teacher you are in a position of power. It is the school system which is the starting point for how children learn to view the world and accept knowledge; and you have the power to impact change to create a more inclusive and diverse society. Written by the leading voice in championing antiracist education, this book is your call to action.

Mapped to the 2018 NMC Standards, this book introduces students to the principles and practice of leadership, management and team working. It uses students' own values and experience of leadership as a framework through which to learn about the topic, covering the core theory in straight-forward language and relating it to practice through multiple case studies and activities.

This approachable introduction to doing data science in R provides step-by-step advice on using the tools and statistical methods to carry out data analysis. Introducing the fundamentals of data science and R before moving into more advanced topics like Multilevel Models and Probabilistic Modelling with Stan, it builds knowledge and skills gradually. This book: Focuses on providing practical guidance for all aspects, helping readers get to grips with the tools, software, and statistical me...