Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...

A must have for product design students!

Are designers still making drawings by hand? Isn’t it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of ...

Anyone who wants to understand the dicisions businesses take and how these affect their shareholders needs to study (some level of) corporate finance. But most textbooks are too technical and too specialist for most people's needs.

This book is written for undergraduate students, especially in non-financial business related disciplines. Studying it will offer you a solid grasp of the key concepts of corporate finance without having to deal with all the intricacies discussed in the standard te...

The Eighty Years War explores the military puzzle of the Dutch Republic. When a revolt broke out in the Low Countries against the rule of the King of Spain, no one could foresee that it would ultimately lead to the partition of the provinces.

Only the northern provinces succeeded in holding their own militarily. They formed an independent republic that was increasingly able to withstand the might of Spain. How did they do it? To answer that question this study examines the operations of the in...

In de wereld om ons heen vallen organisaties om en is er veel ontwrichting. Als we echter allemaal ons werk doen in de wereld en anderen ondersteunen om hún verschil te maken, dan vullen we ons deel in bij het helpen creëren van een wereld die wél werkt. Daar hebben we een nieuwe set vaardigheden en instrumenten voor nodig en bredere capaciteiten voor bewustzijn en perceptie.

Volgens Seale moeten we verder kijken dan de geijkte op kennis en onderzoek gebaseerde methodes en leren meer ontd...

Politicians employ a wide range of strategies to achieve their goals - and language is one of them. What impact does their language have on us, on their opponents, on the public opinion?

If language matters, then the interesting question naturally arises how politicians use language to their advantage? How do they use it to convince us of the truth of their views? These questions take us into the world of political framing, which has attracted a lot of attention in recent times and forms the...

Principles of Biomedical Ethics provides a highly original, practical, and insightful guide to morality in the health professions. Acclaimed authors Tom L. Beauchamp and James F.

Childress thoroughly develop and advocate for four principles that lie at the core of moral reasoning in health care: respect for autonomy, nonmaleficence, beneficence, and justice. Drawing from contemporary research--and integrating detailed case studies and vivid real-life examples and scenarios--they demonstrate h...

Electric Motors and Drives: Fundamentals, Types and Applications, Fifth Edition is intended primarily for non-specialist users or students of electric motors and drives, but many researchers and specialist industrialists have also acknowledged its value in providing a clear understanding of the fundamentals. It bridges the gap between specialist textbooks (too analytical for the average user) and handbooks (full of detail but with little insight) providing an understanding of how each motor a...

We anticipate being able to offer a lower price on color books soon. Full color paperback edition, with this new edition released in May 2019.

The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible. Files for the entire book are freel...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...