Health operations management is defined as 'the analysis, design, planning, and control of all of the steps necessary to provide a service for a client'. In other words, it is concerned with identifying the needs of clients, usually patients, and designing and delivering services to meet their needs in the most effective and efficient manner. Addressing this key healthcare industry challenge, this informative textbook crosses geographical boundaries to outline the logical steps of health oper...

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

This unique book addresses trends such as vitalism, neo-Kantianism, existentialism, Marxism and feminism, and provides concise biographies of the influential philosophers who shaped these movements, including entries on over ninety thinkers. Offers discussion and cross-referencing of ideas and figuresProvides Appendix on the distinctive nature of French academic culture.

Die Abhandlung »Sein und Zeit« erschien zuerst im Frühjahr 1927 in dem von Edmund Husserl herausgegebenen »Jahrbuch für Philosophie und phänomenologische Forschung«, Band VIII, und gleichzeitig als Sonderdruck. Als eines der berühmtesten und wirkungsmächtigsten philosophischen Bücher des 20. Jahrhunderts ist es ein unverzichtbarer Quellentext für die Philosophie, übersetzt in über 25 Sprachen der Welt. Dreißig Jahre nach dem Tod Martin Heideggers (1889-1976) wird sein epochemac...

Learning a language and being able to speak it do not go hand in hand. This book provides both structured activities to get students speaking and ideas for developing confidence in using English outside the classroom. Essentially, this book:examines the different approaches and activities that can be used for teaching and testing speaking.

covers areas of speech such as articulation, fluency and register. looks at classroom approaches such as drilling, discussions, drama, dialogues and conver...

This invaluable little book highlights the real mistakes that students make in the exam - and shows how to avoid them. Based on analysis of thousands of exam scripts, each unit targets a key problem area. Clear explanations and exercises help students to use the language accurately.

Regular tests offer students a further opportunity to check and consolidate what they have learnt. * Highlights common mistakes that learners really make * Based on analysis of thousands of exam scripts * Short, s...

The book uses extracts from exchanges in real classrooms, authentic texts and language teaching tasks. It provides lots of practical activities so that you can immediately and easily put the ideas to work in your classroom. Also, suggests ways of creating awareness-raising tasks to help students acquire grammar.

Based on comprehensive research into strategic planning literature and its military antecedents, the successor to The Rise and Fall of Strategic Planning offers a penetrating analysis of the ten dominant schools of strategic thought. Reprint. 15,000 first printing.

The first comprehensive tool-kit for coastal planners and those aiming to achieve effective coastal management worldwide. Coastal Planning and Management provides a link between planning and management tools and thus includes all stages in the process, from development through evaluation to implementation. Drawing on examples of successful coastal planning and management from around the world, the authors provide clear and practical guidelines for the people who make daily decisions about the...

This manual lymph drainage guide covers the anatomy, physiology, and pathophysiology of the lymphatic system, providing key background information necessary for effective treatment. Chapters are structured according to anatomic regions, focusing on the lymphatic knots and their tributary regions in the throat, armpit, trunk, and groin. Photographs illustrate the lymphatic knots and lymphatic courses, which are drawn on the human body, and provide a clear picture of the structures to be treated.

Designated points are numbered to illustrate the progression of treatment in each region. Also includes coverage of complete decongestive therapy (CDT). Explains procedures in a detailed, step-by-step forma...