Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

Principles of Yacht Design has established itself as the standard book on the subject for practising designers, naval architecture students, discerning boat owners as well as the boatbuilding industry as a whole. The fifth edition is completely revised and expanded. It examines every aspect of the process of yacht and powerboat design.

The new edition includes new findings from recent research in aero and hydrodynamics, as well as covering the most recent changes to building standards. The au...

**By the winner of the Nobel Prize in Literature 2021**A BBC RADIO 4 Book at Bedtime SHORTLISTED FOR THE BOOKER PRIZE 1994'A poetic and vividly conjured book about Africa and the brooding power of the unknown' Independent on Sunday'Lingering and exquisite' Guardian'An obliterated world is enthrallingly retrieved' Sunday Times____________________________Born in East Africa, Yusuf has few qualms about the journey he is to make. It never occurs to him to ask why he is accompanying Uncle Aziz or ...

This is the new edition of Linguistics: An Introduction. It is a bestselling introductory textbook for all students of linguistics and language studies.

This reworked edition features:

-new chapters on sign languages, writing, and text and discourse

-coverage of writing in electronic media

-revised and updated chapters on languages of the world and psycholinguistics

Firmly based around taught courses and catering to student needs, it addresses all the topics that a student will need in thei...

A broad-ranging and pluralistic textbook which highlights the rich variety of approaches to studying politics. Written by an international team of experts, this fully revised fourth edition offers cutting-edge coverage from fundamental to contemporary issues. Integrating guides to further reading and clear examples of how research methods can be applied, it enables readers to feel confident about taking their study of politics forward.

An ideal foundation for study and research in political s...

Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now.

This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguisti...

The ability to demonstrate critical thinking is essential for students who seek to achieve good grades at university but it typically creates a lot of confusion and anxiety. Critical Thinking Skills provides an easy to follow, step by step guide to developing analytical reasoning skills and applying them to tasks such as reading, note-making and writing. A complex subject is broken down into easy to understand blocks, with clear explanations, good examples, and plenty of activities to develop...

From your studies to your career, reflection and reflective writing is a key skill for personal and professional development. However, reflective writing requires a different approach to essays or reports – it can be difficult to know how to accomplish it. Written in a supportive and inclusive tone, The Student's Guide to Reflective Writing is an ideal resource for anyone faced with reflective writing assignments.

It provides clear and practical advice on every step of the process, showing ...

Written primarily for serving and trainee deck officers, those studying for certificates of competency in merchant shipping and fishermen, Reeds Maritime Meteorology analyses the elements and forces which contribute to maritime meteorology and the principles which govern them. Updated to include the latest developments in the use of satellite technology in forecasting, Navtext and the ramifications of GMDSS, the book examines: * cloud formation and development * precipitation and thunderstorm...