This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

Fundamentals of Risk Management provides a comprehensive introduction to enterprise risk for students and risk professionals, with tools and tips, expert insights and coverage of key developments in an ever-evolving field. Effective enterprise risk management allows organizations to maximize opportunities and minimize uncertainty. Aligned with ISO 31000, the COSO ERM Framework and the UK's Orange Book, this guide covers the key principles of risk management and how to deal with the different ...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory.

Today, all of us with internet connections can access millions of digitized cultural artifacts from the comfort of our desks. Institutions and individuals add thousands of new cultural works to the digital sphere every day, creating new central nexuses of knowledge. How does this affect us politically and culturally? In this book, Nanna Bonde Thylstru...

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

Philosophical Writing helps students to think clearly and analytically, improve their essay-writing skills, and present their knowledge and thoughts in a precise and coherent manner. Acclaimed for its accessible, highly practical approach, this bestselling textbook emphasizes what students should do in crafting a philosophical essay, as well as other types of essays that analyze concepts across a variety of disciplines. Tracing the evolution of a good philosophical essay from the draft stage ...