Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

'Highly accessible, content-rich and eminently readable . . .

Fascinating and informative . . .

popular science at its best.' - The Observer'Subtly radical . . .

It presents a revelatory model of consciousness that will be completely new to most readers' - The Guardian 'Best Reads For Summer'Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett, bestselling author of How Emotions Are Made, demystify that big grey blob between your ears . . .

In seven sh...

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

"The Evolution of Nuclear Strategy quickly established itself as a classic when it first appeared in 1981. This edition makes it even better, incorporating as it does new material about the Cold War and up-dating to include subsequent developments. Filled with insights and penetrating analysis, this volume is truly indispensable."

-Robert Jervis, Author of How Statesmen Think

"Freedman and Michaels have written a thorough and thought-provoking guide to nuclear strategy. The authors analyze th...