A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H.

Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new...

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

Digital Signal Processing: Fundamentals and Applications, Third Edition, not only introduces students to the fundamental principles of DSP, it also provides a working knowledge that they take with them into their engineering careers. Many instructive, worked examples are used to illustrate the material, and the use of mathematics is minimized for an easier grasp of concepts. As such, this title is also useful as a reference for non-engineering students and practicing engineers.

The book goes ...

Learn all the microbiology and basic immunology concepts you need to know for your courses and exams. Now fully revised and updated, Mims' clinically relevant, systems-based approach and abundant colour illustrations make this complex subject easy to understand and remember. Learn about infections in the context of major body systems and understand why these are environments in which microbes can establish themselves, flourish, and give rise to pathologic changes.

This systems-based approach ...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.

Cengel and Cimbala's Fluid Mechanics: Fundamentals and Applications, communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual appro...

This forward-looking resource recasts the concept of healthy cities as not only a safe, pleasant, and green built environment, but also one that creates and sustains health by addressing social, economic, and political conditions. It describes collaborations between city planning and public health creating a contemporary concept of urban governance¿a democratically-informed process that embraces values like equity. Models, critiques, and global examples illustrate institutional change, commu...

Teaching Grammar: From Rules to Reasons is a book which outlines an alternative approach to teaching grammar in the language classroom. It explores what speakers and writers of English do with grammar, and how language students can be guided to discover what they mean.This book comprises of lesson materials, systematic lesson procedures, discovery techniques and explores replication activities that can be incorporated into a syllabus and used as demonstration lessons. Teaching Grammar: From R...

De huidige overheidsbemoeienis met de volksgezondheid en zorg vormt de resultante van een historische ontwikkeling waarin verschillen van inzicht en botsende ideologische opvattingen steeds hun stempel op het beleid en de besturingsstructuur drukten. Conflicten over meer concrete zaken als regelgeving, beleidsdoeleinden en middelen of de verdeling van de zeggenschap waren regel in plaats van uitzondering. Machtspolitieke overwegingen speelden altijd mee. Compromisvorming bleek veelal de enige...

Het is 2004. Een groep klimaatwetenschappers doet onderzoek op een schip in het Noordpoolgebied. Een van hen is Bas Fretz, een bijna-volwassen vrouw van 21 die nog met Lego speelt. Zij is mee in plaats van haar hoogleraar, Reinier, nadat die onverwacht is overleden. Ze hield net iets te veel van hem en ze zou graag weten of hij ook iets voor haar voelde, maar daar komt ze natuurlijk nooit meer achter, nu hij dood is.

Daar zit ze dan, als junior onderzoeker, op dat schip in het poolijs, tusse...