Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.

Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.

A multi-perspective approach (political elites,...

For over forty years, Latin American Politics and Development has kept instructors and students abreast of current affairs and changes in Latin America. Now in its tenth edition, this authoritative yet accessible introduction has been updated throughout. Organized on a country-by-country basis, Latin American Politics and Development offers instructors maximum flexibility in organizing courses.

Revisions to the Tenth Edition include:An updated theoretical framework to explain changes in the r...

The third edition of The Beast Within has been updated throughout to include current scholarship, new discussion of definitions, and fresh perspectives on critical animal theory that places animals, rather than humans, at the center of the discourse. Organized thematically, Salisbury incorporates many new sections and subsections to reveal the multifaceted history of the relationship between humans and animals: domestication, animal diseases and pandemics, dogfights, cockfights, Islamic dieta...

The text offers a comprehensive and unique perspective on disaster risk associated with natural hazards. It covers a wide range of topics, reflecting the most recent debates but also older and pioneering discussions in the academic field of disaster studies as well as in the policy and practical areas of disaster risk reduction.

Designed for professionals adding play therapy to their practices as well as for graduate students, the second edition of Child-Centered Play Therapy is comprehensive, engaging, and practical.

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...