Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Business Partner is flexibel en modulair opgebouwd, bevat functionele taal én heel veel oefenmateriaal op het gebied van zakelijk Engels. Deze methode Engels heeft interessante, dynamische lessen die voor veel interactiviteit in het klaslokaal zorgen. Engelse vaardigheden worden grondig behandeld samen met soft business skills die nodig zijn voor iedereen die in een internationale omgeving wil gaan werken.

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

A practical, easy-to-read text with a managerial approach to operations management For undergraduate and graduate course in operations management. Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemised approach whilst focusing on issues of current interest. The 13th Edition provides ample opportunities for students to experience the role of a manager with challenging p...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

For junior or senior undergraduate students in Electrical and Electronic Engineering. This text covers the basics of emerging areas in power electronics and a broad range of topics such as power switching devices, conversion methods, analysis and techniques, and applications. Its unique approach covers the characteristics of semiconductor devices first, then discusses the applications of these devices for power conversions.

Four main applications are included: flexible ac transmissions (FACTs...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

For courses intwo-semester general chemistry. Accurate,data-driven authorship with expanded interactivity leads to greater studentengagement Unrivaled problem sets, notablescientific accuracy and currency, and remarkable clarity have made Chemistry:The Central Science the leading general chemistry text for more than adecade. Trusted, innovative, and calibrated, the text increases conceptualunderstanding and leads to greater student success in general chemistry bybuilding on the expertise of t...

For undergraduate and graduate Principles of Management courses. This text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers.