Studieboeken (33)
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A Circular Economy Handbook / 2nd edition
How to Build a More Resilient, Competitive and Sustainable Business
2020 || Paperback || Catherine Weetman || Kogan Page
WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming ...
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Warehouse Management / 4th edition
The Definitive Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse
2021 || Paperback || Gwynne Richards || Kogan Page || ook als eBook
Modern warehouses are capitalizing on cutting-edge technologies, new operating models and innovative practices to maximize their role in the wider supply chain. Understand how to successfully manage these warehouses with this bestselling guide. Warehouse Management guides the reader through all aspects of successfully managing a warehouse, its operations and distribution.
This bestselling book covers an extensive range of key topics from defining the modern warehouse, detailing management pro...
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Mastering the Circular Economy / 1st edition
A Practical Approach to the Circular Business Model Transformation
2021 || Paperback || Ed Weenk e.a. || Kogan Page
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
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Logistics and Supply Chain Innovation / 2nd edition
A Practical Guide to Disruptive Technologies and New Business Models
2022 || Paperback || John Manners-Bell e.a. || Kogan Page
Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain.
The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, i...
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Persuasive Copywriting / 2nd edition
Cut Through the Noise and Communicate With Impact
2019 || Paperback || Andy Maslen || Kogan Page
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writ...
Marketing Communications / 7th revised edition
Integrating Online and Offline, Customer Engagement and Digital Technologies
2019 || Paperback || P. R. Smith e.a. || Kogan Page
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.
Compared to the competition that to...
The Logistics and Supply Chain Innovation Handbook
Disruptive Technologies and New Business Models
2019 || Paperback || John Manners-Bell e.a. || Kogan Page
The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.
Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...
How to Negotiate
Practical and Proven Skills to Help You Strike Better Deals
2025 || Paperback || Mike Clayton || Kogan Page
Uncover practical insights and winning strategies that will allow you to lead successful negotiations with confidence and finesse
How to Interpret Data
Using Data to Improve Your Influence and Decision-making
2025 || Paperback || Nicholas Kelly || Kogan Page
Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work
Successful Employee Communications / 2nd edition
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
2022 || Paperback || Sue Dewhurst e.a. || Kogan Page
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working.
Easy-to-follow frameworks and checklists will help you conduct an internal com...