The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

A comprehensive and authoritative introduction to China's political history, contemporary political system, and key policy areas, such as the environment, population management, and public health. Politics in China is an authoritative introduction to how the world's second most populous nation and rapidly rising global power is governed today. Written by leading China scholars, each chapter offers an accessible overview of a key topic in Chinese politics.

The opening section provides readers ...

Experience Excellence with the Ultimate AP® Statistics Program.

Authored by seasoned high school AP® Statistics educators, Daren Starnes and Josh Tabor, along with a team of experienced AP® teacher/leaders, the Seventh Edition of The Practice of Statistics brings a fresh perspective through 9 Units that align perfectly with the CED.

Created to instill a deep understanding of the core principles of statistics and the problem-solving methods involved, TPS7 equips students with the essential ...

For over 25 years, Contemporary Sport Management has been the most comprehensive, authoritative introductory text in the field, and the improved eighth edition promises to serve the needs of sport management students even better. Sixty contributors representing a diverse array of scholarly and practitioner backgrounds have teamed up to deliver a timely text to keep pace with the ever-changing sport management landscape. Nearly a third of the contributors are new to this edition, adding fresh ...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve yourself and just be yourself? We're often told that to be brave or handle life’s challenges, we need to build mental strength and resilience. But what happens is that we end up in an endless cycle of self-improvement wondering why we keep getting stuck in the same old mind traps and behavioural patterns. In this g...

The mindsets and skillset that will make you a better leader in an increasingly complex and fast-changing world of work, equip you for the future, and build your long-term capability as a leader.

This user-friendly text and atlas combination is filled with clear explanations, art, and micrographs to elucidate key concepts and facilitate learningFor five decades, Junqueira's Basic Histology has been considered the hands-down best overview of human tissue structure and function. Accessible yet comprehensive, this trusted classic provides everything you need to know about cell biology and histology, integrating the material with that of biochemistry, immunology, endocrinology, and physio...