Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do many companies adopt new sales or enabling technologies, yet fail to see the expected increase in turnover or customer satisfaction? And why do customers expect more from your company despite your yearly innovations?

The answer is both complicated and simple. It’s complicated because it requires changing outdated thinking and processes. However, it becomes simple to understand the customer when you th...

How do you explain that accountancy belongs to an industry with one of the highest labour shortages, while the working conditions are good, and how do you explain that very few people start the accountancy course and actually become accountants?

By doing research after this, I came to a discovery. I found out that young people know what an accountant does and how he does it, but often not why.

To change this in the long term, I wrote this book, 'Why Am I Accountant'. In the book I give tools...

Access control entered the world of security around 1970, but in the last five years there has been a major technological evolution. This is material to provide clarity about this evolution. The work addresses new technologies such as Bluetooth and QR codes, but also GDPR, sustainability and good craftsmanship.

Experienced researcher and clinican Keith Morgen summerizes cutting-edge research into an applied introduction in Substance Use Disorders and Addictions, Second Edition. Updated with the DSM-5-TR's diagnostic criteria, Morgen provides a holistic approach to treating individuals with addiction and co-occurring psychiatric disorder.

All helping professionals need to be aware of the Mental Capacity Act 2005 and its implications for their practice and this text clearly spells out these implications. Mental health professionals and other workers with adults would be wise to have a copy of this text close to hand to help inform their practice.Â

An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully. Â

Health Psychology takes a truly international and critical biopsychosocial approach, providing students with a holistic understanding of health behaviour, culture and change. Thoroughly updated with the latest research, this comprehensive introduction to foundational and cutting-edge topics in health psychology gives you the tools you need to critically appraise theory and research, and to apply this knowledge to real-world public health issues.

Praised for its coverage of social justice, mac...