This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Statistics for the liberal arts students.

Statistics: Concepts and Controversies is a book on statistical ideas and statistical reasoning and on their relevance to public policy and to the human sciences from medicine to sociology. Many fundamental graphical and numerical techniques are included in the text to give flesh to the ideas and muscle to the reasoning. Students learn to think about data by working with data, however technique does not dominate concepts. This author’s intention her...

A History of Europe in the Modern World delves into how Europe's history has contributed to the development of the modern world and an increasingly global society. The twelfth edition of this classic text links specific nations, movements, and landmark events in European history to broader historical themes and problems that have shaped the contemporary era. Readers of this text will learn about Europe's past within the context of key historical trends, including the rise of industry and a gl...

Praise for the First Edition:". . .

the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." Tzvetan Semerdjiev, Zentralblatt MathComputational statistics and statistical computing are two areas within statistics that may be broadly describe...

WINNER OF THE ORANGE PRIZE FOR FICTION'Not since Zadie Smith has a young writer arrived with such power and grace' Time'A marvel of beauty and imagination' Ann PatchettA tiger escapes from the local zoo, padding through the ruined streets and onwards, to a ridge above the Balkan village of Galina. His nocturnal visits hold the villagers in a terrified thrall - but for one boy, the tiger is a thing of magic. Natalia is the granddaughter of that boy.

Now a doctor, she is visiting orphanages in ...

Updated with the latest clinical advances, Rowland and Tozer's Clinical Pharmacokinetics and Pharmacodynamics, Fifth Edition, explains the relationship between drug administration and drug response, taking a conceptual approach that emphasizes clinical application rather than science and mathematics. Bringing a real-life perspective to the topic, the book simplifies concepts and gives readers the knowledge they need to better evaluate drug applications. Key updates reflect advances in PK/PD a...

This book offers pragmatic guidance to support academic and student services staff in both being proactive within their role to promote a positive approach to wellbeing, and understanding how to care appropriately for students who may not be flourishing in the university environment.

This book explores sociology and psychology relevant to nursing and explains why it is so important to understand these disciplines in order to provide holistic, person-centred care. This third edition has been updated according to the latest NMC standards and requirements.

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.

Considered the definitive reference on canine and feline oncology, Withrow & MacEwen's Small Animal Clinical Oncology, 6th Edition focuses on the most effective, cutting-edge techniques. This comprehensive textbook gives you a complete understanding of cancer in dogs and cats - what it is, how to diagnose it, and how to treat many of the most common cancers encountered in clinical practice today. The thoroughly updated sixth edition includes information on the complications of cancer, pain ma...