Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

The techniques ...

The People’s Republic of China began the 21st century with a new-and-improved public relations approach that was meant to counter anxieties about China’s role in the world while simultaneously showcasing the leadership’s policies to a domestic audience. Crucial to this communication strategy have been networked spectacles: elaborate mass event, designed to reconfigure organisations, ideas, and the relations between people.

In "Staging China", Florian Schneider analyses large-scale projec...

The subject of "international extradition" is not independently taught in legal education programs around the world, and still extradition remains today the most significant form of mutual assistance in criminal matters between States. This book provides a concise and clear description of extradition law and procedure based on a number of key principles and concepts (double criminality, rule of speciality, assurances) drawn from domestic extradition statutes, bilateral and multilateral treati...

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject's theoretical background, building on the philosophy that applications should drive t...

*Now an acclaimed live-action Netflix series!**Heartstopper Volumes 1-4 out now, Volume 5 coming soon.*Boy meets boy. Boys become friends. Boys fall in love.

An LGBTQ+ graphic novel about life, love, and everything that happens in between: this is the second volume of the bestselling HEARTSTOPPER series. *Includes exclusive Tara/Darcy story!*'Absolutely delightful. Sweet, romantic, kind.

Beautifully paced. I loved this book.' RAINBOW ROWELL, author of Carry OnNick and Charlie are best friends...

Today's increased attention to integrity can be regarded as part of a more comprehensive professional culture. Yet in a desensitised and detached social climate, integrity is no longer self-evident as a core value of professional conduct. Examples of this shift are overabundant.Attention to scientific integrity fits in completely with this development. Yet what is scientific integrity actually? Is it important to pay so much attention to it? Which issues does it involve? Is anything known abo...

75 Tools For Creative Thinking is a brand new card set that stimulates your creative thinking in various stages of any process or situation where new ideas are desired. Being applicable to a diverse range of professions and situations, 75 Tools For Creative Thinking suits anyone who is interested in exercising and improving his or her creativity.

The toolbox consists of 5 card decks:

1. Get Started

2. Check Around

3. Break It Down

4. Break Free

5. Evaluate & Select.

The individual tools within ...

In the historiography of the period of Dutch rule in the Cape of Good Hope, from 1652 until 1795, Cape burghers are represented as the perpetual underdogs bristling against the rule of a restrictive Dutch East India Company (VOC). But was this relationship really so antagonistic?

The author places Cape colonial society in the wider context of the Dutch Republic and, in doing so, compares the political structures, institutions and dynamics of the Republic and its overseas settlement. He shows ...

The car industry and the way in which cars are created have changed beyond all recognition over the last half-century. Automotive styling was once the grudging afterthought when the engineers had finished their work. Now, following a short flirtation with exotic Italian design houses, it has evolved into sophisticated design carried out by multitalented in-house teams honing carefully crafted brand identities.

One of the visionary designers at the forefront of that revolution has been Patrick...

-Inspiring introduction to organisational psychology;

-covers all new developments in digitization;

-contains a lot of instructional exercises.

Organisational behaviour is an inspiring introduction to organisational psychology. Renowned authors Gert Alblas and Ella Wijsman describe the behaviour of people in organisations and provide possible explanations. Students learn how to skilfully apply this knowledge in many different situations. Organisational behaviour is the English edition of Ged...