This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

Rather than focus solely on theological concerns, this well-rounded introduction takes an expansive view of Islamic ideology, culture, and tradition, sourcing a range of historical, sociological, and literary perspectives. Neither overly critical nor apologetic, this book reflects the rich diversity of Muslim identities across the centuries and counters the unflattering, superficial portrayals of Islam that are shaping public discourse today. Aaron W.

Hughes uniquely traces the development of...

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand h...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

In religious studies, theory and method research has long been embroiled in a polarized debate over scientific versus theological perspectives. Ronald L. Grimes shows that this debate has stagnated, due in part to a manner of theorizing too far removed from the study of actual religious practices.

A worthwhile theory, according to Grimes, must be practice-oriented, and practices are most effectively studied by field research methods. The Craft of Ritual Studies melds together a systematic the...

The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.

A qualitative research book for the 'doers', this text provides really practical coverage for those that are undertaking research in real-world contexts.

Were you looking for the book with access to MasteringPhysics? This product is the book alone and does NOT come with access to MasteringPhysics. Buy the book and access card package to save money on this resource.

Walker’s goal is to help students make the connection between a conceptual understanding of physics and the various skills necessary to solve quantitative problems. The pedagogy and approach are based on over 20 years of teaching and reflect the results of physics education resear...

Is it a coincidence that recent leaders have African roots? Charismatic people like Nelson Mandela, Kofi Annan, Desmond Tutu, Paul Kagame and Barack Obama have been praised for their knowledge, vision, skills, unifying abilityand their thoroughness. These are leaders who focus on vision, courage, passion and compassion. They are builders, peace makers and campaigners for equal rights. A substantial part of this leadership style is the African philosophy of Ubuntu. Ubuntu means simply ‘I exi...