Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now.

This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguisti...

User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication.

A user interface ...

Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principal ideas behind consulting, as well the limitations. The authors' engaging and accessible writing style is combined with a wealth of real-world practical examples, which place management consultancy theory into the context of the business environment.

The book's strong critical perspective...

Taking medication is a common occurrence for many people, whether it is to soothe an aching head, regulate blood sugars, or to treat life threatening conditions, such as HIV or cancer. In the UK alone, over 900 million prescriptions are dispensed every year. Overseeing all of this are pharmacists: experts in medicines and their use.

The Integrated Foundations of Pharmacy series supports those who are at the beginning of their journey to become a pharmacist. The reader will begin to understand...

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the di...

OVER 3 MILLION COPIES SOLD WORLDWIDE'You will quickly amaze and delight yourself. Hands down the best and most life-enhancing thing I've done in lockdown' India Knight, Sunday TimesDrawing on the Right Side of the Brain is the world's most widely used drawing instruction book. Whether you are a professional, a student, or enjoy art as a hobby, Betty Edwards' practical step-by-step guide will give you greater confidence in your ability, deepen your artistic perception and provide a new way to ...

Upon its publication in 1989, this was the first systematic and comprehensive analysis of the Latin American School of Development and an invaluable guide to the major Third World contribution to development theory. The four major strands in the work of Latin American Theorists are: structuralism, internal colonialism, marginality and dependency. Exploring all four in detail, and the interconnections between them, Cristobal Kay highlights the developed world’s over-reliance on, and partial ...

Advanced vocabulary tests with answers to accompany the popular English Vocabulary in Use Advanced Second Edition reference and practice book. 100 easy-to-use vocabulary tests for advanced learners of English. Test Your English Vocabulary in Use Advanced Second Edition book with answers can be used on its own or along with the English Vocabulary in Use Advanced Second Edition reference and practice book.

It offers a wide variety of enjoyable test types and a clear marking system on each page ...

New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.

A compilation of analysis and design methods for structura...

For undergraduate and graduate courses in organisational behaviour and human resources. An applied approach to developing and practicing interpersonal skills. By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation.

This text also helps students master the skills necessary for personal and organisational effectiveness such as self-management, communication, teaming, and problem solving. The sixth...