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Studieboeken (32)
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
Doing Business In Latin America
Challenges and Opportunities
2014 || Paperback || John E. Spillan || Taylor & Francis
Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explai...
The Psychology of Selling
Increase Your Sales Faster and Easier Than You Ever Thought Possible
2006 || Paperback || Brian Tracy || HarperCollins
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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Organisation & Management, An International Approach / Druk 4
A practical Approach
2019 || Paperback || Jos Marcus e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
Organisation and Management – An International Approach is an interactive and hands-on introduction to the field. The theory behind management and organisation is accessibly explained by renowned authors Jos Marcus and Nick van Dam using many practical examples.
This fully renewed edition has been expanded with six new chapters on digital business transformation, internationalisation, corporate social responsibility, the future of work, human resource management, and culture. In addition, t...
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Intercultural Sensitivity / Druk 5
From denial to intercultural competence
2021 || Paperback || C. Nunez e.a. || Koninklijke Van Gorcum || met inkijkexemplaar
Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.
Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...
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Economics / 11th edition
2022 || Paperback || John Sloman e.a. || Pearson || ook als eBook
If you are taking a course on the Principles of Economics, then this book is the ideal introduction to the exciting world of economic theory and data analysis. Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice.
With content that is accessible and easy to follow, this latest version will allow you to...
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A Basic Guide to International Business Law / Druk 6
2022 || Paperback || H. Wevers LLM || Noordhoff || met inkijkexemplaar || ook als eBook
- An accessible introduction to international business law and European law;
- offers an understanding of potential legal problems in international business;
- comes with a variety of additional study materials available online.
A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.
All chapte...
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...