For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

SUNDAY TIMES BESTSELLERWATERSTONES NON-FICTION BOOK OF THE MONTHSHORTLISTED FOR THE ORWELL PRIZE 2019SUNDAY TIMES BUSINESS BOOK OF THE YEAR an ECONOMIST Politics and Current Affairs book of the year and a DAILY MAIL and TIMES book of the year'You cannot understand power, wealth and poverty without knowing about Moneyland.'Simon Kuper, New Statesman2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?Because in 1962, some bankers in London had an idea...

A bestselling author tries to rehabilitate a much-maligned field.

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

The authors of the #1 New York Times best-seller Designing Your Life examine how COVID has transformed our work lives and present strategies for using design thinking to create a new work-life balance. Original.

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

The instant #1 NEW YORK TIMES Bestseller

"A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious." -PopSugar

From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you've dreamed of.

Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert's books for years. Now this beloved author digs de...

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.

High Velocity Innovation will show how companies accelerate growth with:

The strategic elements that pull innovation from their best people

A fram...