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Studieboeken (798)
The Art of Strategy / 1st edition
A Game Theorist's Guide to Success in Business and Life
2010 || Paperback || Avinash K. Dixit e.a. || WW Norton & Co
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world.
Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal inter...
Just Business
Multinational Corporations and Human Rights
2014 || Paperback || John Gerard Ruggie || WW Norton & Co
One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.
In 2005, the Uni...
Supply Chains in Action
A Case Study Collection in Supply Chain, Logistics, Procurement and Operations Management
2019 || Hardcover || Richard Wilding || Kogan Page
Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.
Procurement and Supply Chain Management / 10th edition
2020 || Paperback || Kenneth Lysons e.a. || Pearson || ook als eBook
Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the foundati...
International Business / 17th Global Edition
2021 || Paperback || John Daniels e.a. || Pearson || ook als eBook
Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
Essentials of Services Marketing / 4th edition
2022 || Paperback || Jochen Wirtz || Pearson
For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...
Marketing Management / 17th Edition
2025 || Paperback || Philip Kotler e.a. || Pearson
Organizational Behavior / 5th edition
2022 || Paperback || Michael A.Hitt e.a. || Wiley
People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.
This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...
Essential Operations Management
2023 || Paperback || Alex Hill e.a. || Bloomsbury Publishing
The second edition of this innovative core textbook spans the service and manufacturing sectors, equipping readers to grasp and overcome the core challenges faced in planning, designing and implementing operations.
Practical Strategies for Technical Communication / 5th edition
2025 || Paperback || Mike Markel e.a. || Macmillan Learning