The 8 recurring volumes of the "Essentials in Ophthalmology" series cover the most recent developments in one of eight subspecialties in Ophthalmology. With four volumes published per year, each subspecialty is newly visited every 24 months, with a distinct focus on recent developments. By bridging the gap between original research and medical textbooks, the transfer of this developing knowledge into daily practice is greatly enhanced.

Considered by many to be Dickens' finest novel, Great Expectations traces the growth of the book's narrator, Philip Pirrip (Pip), from a boy of shallow dreams to a man with depth of character. From its famous dramatic opening on the bleak Kentish marshes, the story abounds with some of Dickens' most memorable characters. Among them are the kindly blacksmith Joe Gargery, the mysterious convict Abel Magwitch, the eccentric Miss Haversham and her beautiful ward Estella, Pip's good-hearted room-m...

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery introducing starters to six founder drives and leading them, step by step, through the process of customer discovery.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...

Waarom slagen niet alle organisaties erin zich van hun beste kant te laten zien ?

Waarom komen we als klanten zo weinig echt gastheerschap tegen ?

Waarom werken sommige organisaties op halve kracht en floreren andere ?

Wat zijn de voorwaarden voor dienstbaarheid ?

Hostmanship beschrijft en inspireert hoe we als organisaties en personen succcesvol en trots kunnen zijn.

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...