The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Een belangrijke functie van de groothandel is het verzamelen en distribueren van goederen. Als junior manager groothandel moet je dus precies weten hoe de goederenstroom en bijbehorende logistiek van jouw bedrijf functioneren. In deze titel van Sarphati Commercie leer je meer over de supply chain, goederenstromen, voorraadbeheer, kosten, inkopen en het beperken van derving.

De inhoud van het leerwerkboek gaat uit van de handelspraktijk en sluit aan op de vakkennis en vaardigheden van het kwa...

Vakkennis, vaardigheden en kunnen werken met tools is essentieel voor iedereen die aan de slag wil als Business Administration & Control specialist. De leermiddelen van Knowhow | Financieel zorgen voor de juiste vakkennis, toepassen van deze kennis en kunnen werken met tools. Knowhow | Financieel bereidt voor op de Business Administration & Control Specialist examens van Stichting Praktijkleren.

Combipakket

Dit combipakket bestaat uit een theorieboek, werkboek en een licentie die toegang geef...

Continuous Everything is de verzamelnaam van alle Continuous ontwikkelingen die er momenteel gaande zijn in de BizDevOps wereld.

Door deze onder één noemer te laten vallen kan er structuur worden aangebracht aan de individuele ontwikkelingen en kunnen op basis van patterns best practices worden gedefinieerd.

Het begrip ‘Continuous’ omvat de termen: outcome driven development, incrementeel & iteratief werken, waste reductie door een Lean aanpak, holistisch werken door people, process, pa...

A comprehensive and authoritative introduction to China's political history, contemporary political system, and key policy areas, such as the environment, population management, and public health. Politics in China is an authoritative introduction to how the world's second most populous nation and rapidly rising global power is governed today. Written by leading China scholars, each chapter offers an accessible overview of a key topic in Chinese politics.

The opening section provides readers ...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...