Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. It has a concise and readable style, covers the most current concepts, and gives students the knowledge and mastery necessary to understand advances of the future. By carefully and clearly explaining the fundamental concepts, using a body systems approach in the coverage of disease, and offering vivid and appealing instructional art, Micr...

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.

In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...

This introduction to social and cultural anthropology has become a modern classic, revealing the rich global variation in social life and culture across the world. Presenting a clear overview of anthropology, it focuses on central topics such as kinship, ethnicity, ritual and political systems, offering a wealth of examples that demonstrate the enormous scope of anthropology and the importance of a comparative perspective. Unlike other texts on the subject, Small Places, Large Issues incorpor...

Atkins' Physical Chemistry is widely acknowledged by both students and lecturers around the globe to be the textbook of choice for studying physical chemistry. Now in its twelfth edition, the text has been enhanced with additional learning features, and the writing style has been refreshed to resonate with the modern student.

How to Turn a Place Around is a user-friendly, common sense guide for everyone from community residents to mayors on how to create successful places. The ideas presented in this book reflect over 40 years of Project for Public Spaces experience helping people understand and improve their public spaces. The book illustrates a community-based, place-oriented process organized around eleven basic principles for creating successful public spaces, as well as methods that anyone can use to evaluate...

This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering all areas of neoplastic dermatopathology, it incorporates the most recent clinical, pathological, and molecular knowledge in the field to provide a comprehensive overview of all key issues relevant to today's practice. Richly illustrated and easy to use, Diagnostic Pathology: Neoplastic Dermatopathology is a one-stop reference for ac...

Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

First volume of Tobira: Beginning Japanese, a textbook aimed at beginning-level students with no prior knowledge of Japanese. The Tobira method offers a comprehensive learning of the language and all units include sections dedicated to grammar, reading comprehension, listening comprehension, conversation, vocabulary and kanji.This volume is divided into 10 units and a 0 lesson in which the student will learn the syllabaries hiragana and katakana and the basic principles of grammar and pronunc...