This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...

Promotes a lifelong skill of problem solving.

This text helps students develop the fundamental lifelong skill of solving problems and interpreting solutions in real world terms in a way that is accessible and easy to apply in many situations. We certainly want students to appreciate the beauty of statistics and connections to so many other disciplines. However, it is even more important for students to be able to apply problem-solving skills to a wide range of academic and career pursuits, in...

The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range...

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

A Super Quick guide to polishing your academic writing, helping you write with impact and get the best grades.

The OpenIntro project was founded in 2009 to improve the quality and availability of education by producing exceptional books and teaching tools that are free to use and easy to modify. Our inaugural effort is OpenIntro Statistics. Probability is optional, inference is key, and we feature real data whenever possible.

Hoe ontstaan conflicten en wat kan men doen om er een positieve wending aan te geven? Wanneer zijn mensen in staat om hun kortzichtige eigenbelang ondergeschikt te maken aan gemeenschappelijke belangen die op termijn ook die van hen kunnen zijn? Hoe kan men groepen efficiënter doen samenwerken? Wat zijn de typische fouten die mensen maken als ze zich een idee proberen te vormen van elkaar, en hoe kunnen we tot een meer correcte beeldvorming komen? Welke mechanismen liggen aan de basis van so...

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...

By the author of The Handmaid's TaleNow a major NETFLIX seriesSometimes I whisper it over to myself: Murderess. Murderess. It rustles, like a taffeta skirt along the floor.' Grace Marks.

Female fiend? Femme fatale? Or weak and unwilling victim? Around the true story of one of the most enigmatic and notorious women of the 1840s, Margaret Atwood has created an extraordinarily potent tale of sexuality, cruelty and mystery. 'Brilliant... Atwood's prose is searching.

So intimate it seems to be wri...

English for Specific Purposes offers the teacher a new perspective on this important field. The main concern is effective learning and how this can best be achieved in ESP courses. The authors discuss the evolution of ESP and its position today; the role of the ESP teacher; course design; syllabuses; materials; teaching methods, and evaluation procedures.

It will be of interest to all teachers who are concerned with ESP. Those who are new to the field will find it a thorough, practical introd...