This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...

Initially described as a comedy, Shakespeare's explorations of prejudice, duty and the nature of justice make The Merchant of Venice a far darker, more alluring play. Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover.

This edition is illustrated throughout by Sir John Gilbert, and includes an introduction by Ned Halley. The Mercha...

Get an up-close look at canine anatomy with the only complete guide to the dissection of the dog. Utilizing detailed descriptions and more than 300 high-quality color anatomic drawings, Guide to the Dissection of the Dog, 8th Edition walks you through how to perform precise canine dissections while developing your understanding of basic mammalian structure and specific canine features. Each chapter offers self-contained guidance on the dissection of a specific body part, allowing you to perfo...

Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques us...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

Your must-have bench reference for cardiac electrophysiology is now better than ever! Expert guidance from world authorities who contribute fresh perspectives on the challenging clinical area of cardiac electrophysiology. New focus on clinical relevance throughout, with reorganized content and 15 new chapters. New coverage of balloons, snares, venoplasty, spinal and neural stimulation, subcutaneous ICDs and leadless pacing, non-CS lead implantation, His-bundle pacing, and much more.

New secti...

The Auditory System and Human Sound-Localization Behavior provides a comprehensive account of the full action-perception cycle underlying spatial hearing. It highlights the interesting properties of the auditory system, such as its organization in azimuth and elevation coordinates. Readers will appreciate that sound localization is inherently a neuro-computational process (it needs to process on implicit and independent acoustic cues).

The localization problem of which sound location gave ris...

Fundamentals of Nuclear Science and Engineering, Third Edition, presents the nuclear science concepts needed to understand and quantify the whole range of nuclear phenomena. Noted for its accessible level and approach, the Third Edition of this long-time bestselling textbook provides overviews of nuclear physics, nuclear power, medicine, propulsion, and radiation detection. Its flexible organization allows for use with Nuclear Engineering majors and those in other disciplines.

The Third Editi...

Now in its 4th Edition, this bestselling volume in the popular Requisites series, by Drs. Rohini Nadgir and David M. Yousem, thoroughly covers the extensive field of neuroradiology in an efficient and practical manner.

Ideal for both clinical practice and ABR exam study, it presents everything you need to know about diagnostic imaging of the most commonly encountered neurological conditions. The authors address the conceptual, technical, and interpretive core knowledge needed for imaging the ...