Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Skills in caring for people with dementia are increasingly demanded of all health care practitioners as the numbers of diagnosed increase. This text presents the latest research into improving dementia care for both non-expert students and junior staff as well as more senior managers.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

The trusted series of workbooks by Philip H. Pollock III and Barry C. Edwards continues with A Microsoft Excel (R)Companion to Political Analysis. In this new guide, students dive headfirst into actual political data from all major subfields working with the ubiquitous Excel software.

Through the use of varied case studies, this book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings.

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...

Your how-to accessible guide on how to use data to support your students and your school.

A critical analysis exploring nursing theory and the way nurses learn. It focuses on the way theory manifests in day-to-day practice and contributes to nursing education and professional development and learning.

Mapped to the 2018 NMC Standards and featuring insights from real TNAs, this book explores the specific role of nursing associates in health promotion, considering different practice settings across all fields of nursing.