Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

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With the rise of multi-core architecture, parallel programming is an increasingly important topic for software engineers and computer system designers. Principles of Parallel Programming, written by well-known researchers Calvin Lin and Lawrence Snyder, focuses on the underlying principles of parallel computation, explains the various phenomena, and clarifies why these phenomena represent opportunities or barriers to successful parallel programming. This book is ideal for an upper-level unde...

Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can "practice finance to learn finance" by solving problems like those faced by today's professionals.

The 6th Edition features the latest research, data, events and technologies to help ...

For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to ...

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps you understand and connect with this impo...

For junior/senior undergraduates taking probability and statistics as applied to engineering, science, or computer science. This classic text provides a rigorous introduction to basic probability theory and statistical inference, with a unique balance between theory and methodology. Interesting, relevant applications use real data from actual studies, showing how the concepts and methods can be used to solve problems in the field.

This revision focuses on improved clarity and deeper understan...

For courses in Introductory Sociology Sociology empowers students to see the world around them through a sociological lens, helping them better understand their own lives and the world we all share. John Macionis, author of the best-selling Introductory Sociology franchise over the last three decades, takes students step by step through the theories and research that make up the discipline, helping them to find and use the science of social behavior in everyday life. In addition to extensivel...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.

Business Communication Essentials: Fundamental S...