Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Eve...

The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.

The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.

Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, ...

Down at the Front, on a cold winter's night in 1914, amidst the worst war the world had ever seen, an inexplicable silence spread from man to man. Belief was in the air. Then the soldiers ceased fire and the magic of Christmas took hold .

. . Carol Ann Duffy's brilliant poem celebrates the miraculous truce between the trenches, when enemy shook hands with enemy, shared songs, swapped gifts, even played football, and peace found a place in No Man's Land.

With gorgeous colour illustrations by D...

Queen of the Desert is her story, vividly told and impeccably researched, drawing on Gertrude's own writings, both published and unpublished. Previously published as Daughter of the Desert, this is a compelling portrait of a woman who transcended the restrictions of her class and age and in so doing created a remarkable and enduring legacy.

The Italian Girl is an intoxicating tale of passion and destiny, from Lucinda Riley, #1 bestselling author of the Seven Sisters series. Nothing sings as sweetly as love, or burns quite like betrayal . .

. Rosanna Menici is just a girl when she meets Roberto Rossini – the man who will change her life forever. In the years that follow, their destinies become bound together, both by their extraordinary talents as opera singers, and by their enduring, obsessive love.

Their passion will ult...

With an introduction by Xiaolu GuoA classic memoir set during the Chinese revolution of the 1940s and inspired by folklore, providing a unique insight into the life of an immigrant in America. When we Chinese girls listened to the adults talking-story, we learned that we failed if we grew up to be but wives or slaves. We could be heroines, swordswomen.

Throughout her childhood, Maxine Hong Kingston listened to her mother's mesmerizing tales of a China where girls are worthless, tradition is e...

Like no other text, this accessible textbook expertly introduces students to how we sense and perceive the world around us. Using clear and detailed explanations and highly effective illustrations the text illuminates the connections between mind, brain, and behaviour in the realm of sensation and perception. Seamlessly integrating classic findings with cutting edge research in psychology, physiology and neuroscience, the new edition explores the questions researchers are seeking to answer to...

In a world still suffering from the COVID-19 pandemic, immunology, infectious disease testing, and vaccine development have never been more relevant to the public discourse. This COVID-19 and Digital Update of Kuby Immunology adds COVID-19-relevant content through the text and support in Achieve, Macmillan’s next-generation online learning system.

Achieve offers powerful multimedia assets, active learning activities, and assessment tools to support immunology students and instructors.