For courses in introductory calculus-based physics. Precise. Highly accurate.

Carefully crafted. Physics for Scientists and Engineers combines outstanding pedagogy and a clear and direct narrative with applications that draw the student into the physics at hand. The text gives students a thorough understanding of the basic concepts of physics in all its aspects, from mechanics to modern physics.

Each topic begins with concrete observations and experiences that students can relate to their eve...

For courses in introductory calculus-based physics. Precise. Highly accurate.

Carefully crafted. Physics for Scientists and Engineers combines outstanding pedagogy and a clear and direct narrative with applications that draw the student into the physics at hand. The text gives students a thorough understanding of the basic concepts of physics in all its aspects, from mechanics to modern physics.

Each topic begins with concrete observations and experiences that students can relate to their eve...

Fundamentals of Anatomy & Physiology is designed to help you succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. The authors incorporate research that explores how learners use and process visual information, guiding you through complex figures as you deconstruct and better understand complicated processes. The 12th Edition features thoroughly updated content and enhanced art and figures to provide the most recent research and t...

NAVBasics has been designed for the junior officer undertaking study. The three volumes have been divided carefully, bringing together items that are usually taught in tandem and ensuring the order flows in a logical manner.

It is written in plain English and contains numerous diagrams, worked examples and exercises on key areas of the Navigational Syllabus. Information that is formally part of the syllabus is held in sections at the end of each volume, providing a useful start to the additio...

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment. "A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource." Dr Christos Begkos, Associate Professor Alliance Manchester Business School, University of Manchester Accounting and Finance: An Intro...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation.

Each chapter includes a diverse range of international example...

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...