Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

SOLAR FUTURES: How to Design a Post-Fossil World with the Sun by solar designer Marjan van Aubel explores the future of solar energy.

Solar energy needs a new narrative – one that says goodbye to old perspectives and only talks about efficiency and the payback time of blue solar panels. This publication illustrates what we need to know to transition from solar technology to solar design using everyday integrated aesthetic solutions.

This publication is divided into three parts: the first pa...

This publication offers a practice-oriented overview of the ways in which technology affects the practice of international arbitration. The title offers the only up-to-date study of the impact of technology on arbitration, taking into account the significant change brought about by the COVID-19 pandemic.

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case.

Salespeople hate to read. That's why The Little Red Book of Selling is sho...

For most children, reading the fairy tales of the Brothers Grimm is an essential experience when growing up. Grimm's Fairy Tales collects some of the best-known fairy and folk tales set down by the Brothers Grimm, including "Sleeping Beauty," "Snow White and the Seven Dwarfs," "Little Red Riding Hood," "Hansel and Gretel," "The Frog-Prince," and "Rumpelstiltskin."

Kissinger's six leaders are Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew, and Margaret Thatcher. All of them were formed in a period when established institutions collapsed all over Europe, colonial structures gave way to independent states in Asia and Africa, and a new international order had to be created from the vestiges of the old. Kissinger penetratingly analyses each of these leaders' careers through the highly individual strategies of statecraft which h...

Step into the unsettling world of Shirley Jackson with a collection of her finest, creepiest short stories, revealing the queen of American gothic at her mesmerising best. This selection includes 'The Lottery', Jackson's masterpiece and one of the most terrifying and iconic stories of the twentieth century. 'An amazing writer ...

If you haven't read her you have missed out on something marvellous' Neil Gaiman

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...

Principles of Yacht Design has established itself as the standard book on the subject for practising designers, naval architecture students, discerning boat owners as well as the boatbuilding industry as a whole. The fifth edition is completely revised and expanded. It examines every aspect of the process of yacht and powerboat design.

The new edition includes new findings from recent research in aero and hydrodynamics, as well as covering the most recent changes to building standards. The au...