For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Lyle Campbell presents an accessible, hands-on introduction to historical linguistics. The fourth edition has a lucid and engaging style, expert guidance and comprehensive coverage, making it ideal for students coming to historical linguistics for the first time.

With a new chapter on the environment, and extensive coverage of the coronavirus pandemic and global health, Heather McKibben continues to enliven Karen Mingst's classic, concise text. Refined and expanded InQuizitive activities help students learn, retain and apply key concepts to real-world events. Plus, new biweekly News Analysis activities help students apply the main theories of the text to contemporary real-world examples they would encounter in the media.

Storms, floods, fires, tsunamis, earthquakes, tornadoes, and other disasters seem not only more frequent but also closer to home. As the world faces this onslaught, we have placed our faith in sustainable development's which promises that we can survive and even thrive in the face of climate change and other risks. Yet while claiming to go green we have instead created new risks, continued to degrade nature, and failed to halt global warming.

Unnatural Disasters offers a new perspective on ou...

Providing the ocular anatomy and physiology content needed for a thorough comprehension of this complex field, Clinical Anatomy and Physiology of the Visual System, 4th Edition, offers a solid foundation for recognizing and understanding specific clinical situations and how they relate to anatomic structure. This concise, well-referenced resource covers the clinical anatomy of the eye, its adnexa and visual pathways, and histologic information-the information you need for success in coursewor...

Actively engage students to become expert problem solvers and critical thinkers

Nivaldo Tro’s Chemistry: A Molecular Approach presents chemistry visually through multi-level images–macroscopic, molecular, and symbolic representations ― to help students see the connections between the world they see around them, the atoms and molecules that compose the world, and the formulas they write down on paper. Interactive, digital versions of selected worked examples instruct students how to brea...

Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.

The 14th Edition continues to highlight the impor...

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

Modern warehouses are capitalizing on cutting-edge technologies, new operating models and innovative practices to maximize their role in the wider supply chain. Understand how to successfully manage these warehouses with this bestselling guide. Warehouse Management guides the reader through all aspects of successfully managing a warehouse, its operations and distribution.

This bestselling book covers an extensive range of key topics from defining the modern warehouse, detailing management pro...

Long considered the standard for covering chemistry at a high level, PRINCIPLES OF MODERN CHEMISTRY continues to set the standard as the most modern, rigorous, and chemically and mathematically accurate book on the market. This authoritative text features an "atoms first" approach and thoroughly revised chapters on Quantum Mechanics and Molecular Structure (Chapter 6), Electrochemistry (Chapter 17), and Molecular Spectroscopy and Photochemistry (Chapter 20). In addition, the text utilizes mat...