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Studieboeken (298)
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Marketing 3.0 / 1st edition
From Products to Customers to the Human Spirit
2010 || Hardcover || Philip Kotler e.a. || Wiley
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...
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Spectrometric Identification of Organic Compounds / 8th edition
2014 || Paperback || Robert M. Silverstein e.a. || Wiley
First published over 40 years ago, this was the first text on the identification of organic compounds using spectroscopy. This text is now considered to be a classic. This text presents a unified approach to the structure determination of organic compounds based largely on mass spectrometry, infrared (IR) spectroscopy, and multinuclear and multidimensional nuclear magnetic resonance (NMR) spectroscopy.
The key strength of this text is the extensive set of practice and real-data problems (in C...
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An Introduction to Behavioural Ecology / 4th edition
2012 || Paperback || Nicholas B. Davies e.a. || Wiley
Covers the influence of natural selection on behaviour an animal s struggle to survive and reproduce by exploiting and competing for resources, avoiding predators, selecting mates and caring for offspring, and how animal societies reflect both cooperation and conflict among individuals.
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Applied Dental Materials / 9th edition
2008 || Paperback || John F. McCabe e.a. || Wiley
This textbook covers all aspects of materials science relevant to the practice of dentistry. It is aimed primarily at undergraduate dental students, although it will also be useful for practising dentists, dental technicians and dental assistants. The 9th edition has been extensively revised to include the many advances in dental materials and their use that have occurred during the past nine years.
The chapters on Resin-based filling materials and Adhesive restorative materials have been exp...
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Catalysis - An Integrated Textbook for Students / 1st edition
An Integrated Textbook for Students
2017 || Paperback || U Hanefeld || Wiley
Written by an excellent, highly experienced and motivated team of lecturers, this textbook is based on one of the most successful courses in catalysis and as such is tried-and-tested by generations of graduate and PhD students. It covers all essential aspects of this important topic, including homogeneous, heterogeneous and biocatalysis, but also kinetics, reactor design and engineering. The perfect source of information for graduate and PhD students in chemistry and chemical engineering, as ...
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The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from GBP0 to GBP100 Million
2015 || Hardcover || Roberge || Wiley
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing th...
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
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Medical Pharmacology at a Glance / 9th edition
2020 || Paperback || Michael J. Neal || Wiley
The internationally best-selling Medical Pharmacology at a Glance is the ideal companion for all medical and healthcare students, providing a visual overview of pharmacology, and describing the basic principles of drug action, interaction, absorption, and excretion. Clear and accessible chapters organised around common diseases and conditions facilitate efficient clinical learning, and include references to drug classes and side effects, disease pathophysiology, prescribing guidelines, and mo...
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Process Dynamics and Control / 4th EMEA edition
2019 || Paperback || Dale E. Seborg e.a. || Wiley
The new 4th edition of Seborg’s Process Dynamics and Control provides full topical coverage for process control courses in the chemical engineering curriculum, emphasizing how process control and its related fields of process modeling and optimization are essential to the development of high-value products. A principal objective of this new edition is to describe modern techniques for control processes, with an emphasis on complex systems necessary to the development, design, and operation ...
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The English Novel
An Introduction
2004 || Paperback || Terry Eagleton || Wiley
Written by one of the world's leading literary theorists, this book provides a wide-ranging, accessible and humorous introduction to the English novel from Daniel Defoe to the present day. It covers the works of major authors, including Daniel Defoe, Henry Fielding, Samuel Richardson, Laurence Sterne, Walter Scott, Jane Austen, the Brontes, Charles Dickens, George Eliot, Thomas Hardy, Henry James, Joseph Conrad, Virginia Woolf, D.H. Lawrence and James Joyce.