Zoekfilters
› Algemene sociale weten... (8)
› Economie en bedrijf al... (7)
› Politicologie (4)
» Toon alle opties (8)
› Hogeschool Rotterdam (4)
› Christelijke Hogeschoo... (2)
› Haagse Hogeschool (HHS... (2)
» Toon alle opties (2)
Studieboeken (62)
The Routledge Companion to Innovation Management
2020 || Paperback || Jin Chen e.a. || Taylor & Francis
Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.
Thus, there is a discernible increase in interest in t...
Brand Management / 3rd edition
Mastering Research, Theory and Practice
2020 || Paperback || Tilde Heding e.a. || Taylor & Francis
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.
Mor...
Multivariate Analysis for the Behavioral Sciences / 2nd edition
2020 || Paperback || Kimmo Vehkalahti e.a. || Taylor & Francis
Multivariate Analysis for the Behavioral Sciences, Second Edition is designed to show how a variety of statistical methods can be used to analyse data collected by psychologists and other behavioral scientists. Assuming some familiarity with introductory statistics, the book begins by briefly describing a variety of study designs used in the behavioral sciences, and the concept of models for data analysis. The contentious issues of p-values and confidence intervals are also discussed in the i...
The Routledge Handbook of Hotel Chain Management / 1st edition
2020 || Paperback || Maya Ivanova e.a. || Taylor & Francis
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage ...
The Visual Story / 3rd edition
Creating the Visual Structure of Film, TV, and Digital Media
2020 || Paperback || Bruce Block || Taylor & Francis
This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...
Memory / 3rd Edition
2022 || Paperback || Alan Baddeley e.a. || Taylor & Francis
The third edition of Memory provides students with the most comprehensive introduction to the study of human memory and its applications in the field. Written by three leading experts, this bestselling textbook delivers an authoritative and accessible overview of key topic areas. Each chapter combines breadth of content coverage with a wealth of relevant practical examples, whilst the engaging writing style invites the reader to share the authors' fascination with the exploration of memory th...
Cognitive Psychology / 8th edition
A Student's Handbook
2020 || Paperback || Michael W. Eysenck e.a. || Taylor & Francis
Widely considered to be the most comprehensive and accessible textbook in the field of Cognitive Psychology Emphasis on applied cognition with 'in the real world' case studies and examples. Comprehensive companion website including access to Primal Pictures' interactive 3D atlas of the brain, test simulations of key experiments, multiple choice questions, glossary flashcards and instructor PowerPoint slides. Simple, clear pedagogy in every chapter to highlight key terms, case studies and furt...
Theories and Practices of Development / 3rd edition
2020 || Paperback || Katie Willis || Taylor & Francis
The newly updated third edition provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved. It has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development. The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions.
It highlights how development cannot be considered as a neu...
Cultural Anthropology / 4th Edition
Global Forces, Local Lives
2020 || Paperback || Jack David || Taylor & Francis
Cultural Anthropology: Global Forces, Local Lives is an exceptionally clear and readable introduction that helps students understand the application of anthropological concepts to the contemporary world and everyday life. It provides thorough treatment of key subjects such as colonialism and post-colonialism, ethnicity, the environment, cultural change, economic development, and globalization. This fourth edition has a fresh thematic focus on the future, with material relating to planning, de...
Entrepreneurship for the Creative and Cultural Industries / 2nd edition
2020 || Paperback || Bonita M. Kolb || Taylor & Francis
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business...