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Studieboeken (82)
Transitioning to Virtual and Hybrid Events / 1st edition
How to Create, Adapt, and Market an Engaging Online Experience
2020 || Hardcover || Ben Chodor || John Wiley and Sons Ltd
We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...
The Balanced Scorecard
Translating Strategy into Action
2022 || Hardcover || Robert S. Kaplan e.a. || Harvard Business Review Press
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
Frame Innovation
Create New Thinking by Design
2015 || Hardcover || Sydney) Kees (University of Technology Dorst || MIT Press Ltd
How organizations can use practices developed by expert designers to solve today's open, complex, dynamic, and networked problems. When organizations apply old methods of problem-solving to new kinds of problems, they may accomplish only temporary fixes or some ineffectual tinkering around the edges. Today's problems are a new breed-open, complex, dynamic, and networked-and require a radically different response. In this book, Kees Dorst describes a new, innovation-centered approach to proble...
Startup CEO
A Field Guide to Scaling Up Your Business (Techstars)
2020 || Hardcover || Matt Blumberg || John Wiley and Sons Ltd
Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...
Strengths Based Leadership
Great Leaders, Teams, and Why People Follow
2009 || Hardcover || Gallup || Gallup Press
From the author of the long-running #1 bestseller StrengthsFinder 2.0 comes a landmark study of great leaders, teams and the reasons why people follow. A unique access code allows you to take a new leadership version of Gallup's StrengthsFinder program. The new version of this program provides you with specific strategies for leading with your top five strengths and enables you to plot the strengths of your team based on the four domains of leadership strength revealed in the book.
Nearly a d...
Draw To Win
A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
2022 || Hardcover || Dan Roam || Penguin
Get ready for the ultimate crash course in communicating and solving problems through simple pictures.
Thirty-two thousand years ago, your many-times-great-grandparents Oog and Aag drew pictures on the wall of a cave. They had an innate need to communicate, but no written language. So they found an easy and natural way to share their thoughts and stories.
Today, after so many years when speaking and writing dominated, we're back in another highly visual age. About 90 percent of everything sha...
Made to Serve / 1st edition
How Manufacturers can Compete Through Servitization and Product Service Systems
2021 || Hardcover || Timothy Baines e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...
HR from the Outside In
Six Competencies for the Future of Human Resources
2012 || Hardcover || David Ulrich e.a. || McGraw-Hill
A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || John Wiley and Sons Ltd
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...