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Studieboeken (22)
Improving Sustainability in the Hospitality Industry
2018 || Paperback || Frans Melissen e.a. || Routledge
This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
The Design Thinking Playbook / 1st edition
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
2018 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...
Rijke pa arme pa
Wat de rijken hun kinderen leren over geld – dat de armen en de middenklasse niet doen!
2018 || Paperback || Robert T. Kiyosaki || Succesboeken.nl
De meest recente update van de 2018 uitgave. Het boek is bijna
2 keer zo dik geworden t.o.v. de vorige uitgaven.
Of u uit de schulden wilt komen, of aan het eind van de maand geld
wilt overhouden, of bijzonder welvarend wilt worden, dit boek is een
'must read'. Op een prettig leesbare manier leert Robert Kiyosaki u
onder meer hoe geld verdiend wordt en hoe u uw inkomen kunt laten
toenemen, hoe u niet alleen meer geld kunt verdienen, maar vooral
hoe u het kan behouden en voor u kunt laten...
Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
2018 || Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...
Food and Beverage Management / 6th Edition
2018 || Paperback || Bernard Davis e.a. || Taylor & Francis
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...
Doughnut Economics
Seven Ways to Think Like a 21st Century Economist
2023 || Paperback || Kate Raworth || Random House
Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...
The Meaning of Luxury in Tourism, Hospitality and Events / 1st edition
2018 || Paperback || John Swarbrooke || Goodfellow Pub Ltd
Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies:* Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'R...
Business Information Systems / 6th edition
Technology, Development and Management for the Modern Business
2018 || Paperback || Paul Bocij e.a. || Pearson
In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
NU Commercieel profielboek marktonderzoek
2018 || Paperback || Co Bliekendaal e.a. || Noordhoff