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Studieboeken (127)
International Management / 10th Global Edition
Managing Across Borders and Cultures,Text and Cases
2022 || Paperback || Helen Deresky || Pearson
For courses in international business, international management, and general management. Management around the world: business strategies and interpersonal skills. Companies that operate overseas conduct business across a multitude of different cultures, languages, traditions, and a range of economic, political, and technological landscapes.
With this in mind, International Management: Managing Across Borders and Cultures, 10th Edition explores the challenges managers may face along with how ...
Understanding Cross-Cultural Management
2022 || Paperback || Marie-Joelle Browaeys e.a. || Pearson || ook als eBook
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...
Consumer Behaviour : A European Perspective / 7th edition
A European Perspective
2021 || Paperback || Michael Solomon e.a. || Pearson
Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...
International Business / 8th edition
2020 || Paperback || Simon Collinson e.a. || Pearson || ook als eBook
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Introducing Human Resource Management / 8th edition
2019 || Paperback || Caroline Hook e.a. || Pearson
Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.
This 8th edition has b...
International Financial Reporting / 7th edition
2019 || Paperback || Alan Melville || Pearson
International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.
Operations Management: Sustainability and Supply Chain Management / 13th Global Edition
2019 || Paperback || Jay Heizer e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in operations management.
A broad introduction to operations, reinforced with extensive practice problemsOperations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offeri...
Statistics for Business and Economics / 9th Global Edition
2022 || Paperback || Paul Newbold e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in Business Statistics.
A classic text for accuracy and statistical precisionStatistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher le...