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Studieboeken (497)
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The Meaning of Luxury in Tourism, Hospitality and Events / 1st edition
2018 || Paperback || John Swarbrooke || Goodfellow Pub Ltd
Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies:* Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'R...
International Financial Reporting / 8th Edition
2022 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
Human Resource Management / 16th edition
2021 || Paperback || Gary Dessler || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.
Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
Understanding Strategic Management / 4th edition
2021 || Paperback || Anthony E. Henry || Oxford University Press
Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Corporate Finance: The Core / 5th edition
2022 || Paperback || Jonathan Berk e.a. || Pearson
For MBA/graduate students taking a course in corporate finance.
An emphasis on modern theory blended with practice elevates students’ financial decision making
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. St...
Organizational Behavior / 10th edition
Emerging Knowledge. Global Reality ISE
2023 || Paperback || Steven McShane e.a. || McGraw-Hill Education
Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.
This edition explains how design thinking and agile methodologies are improvin...
Risk Communication / 1st edition
A Handbook for Communicating Environmental, Safety, and Health Risks
2018 || Hardcover || Andrea H. McMakin e.a. || Wiley
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED
Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and ...
Business in Latin America / 2nd edition
Strategic Opportunities and Risks
2023 || Paperback || Fernando Robles e.a. || Taylor & Francis Ltd
Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and diff...