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Studieboeken (29)
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Managing Change, Creativity and Innovation / 4th edition
2021 || Paperback || Patrick Dawson e.a. || SAGE
This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development. The fourth edition comes with:lots of brand-new case studies and examples from around the worldextra content on innovation and technologyextended discussion and an a...
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
Marketing Planning & Strategy
A Practical Introduction
2021 || Paperback || John Dawes || SAGE
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
Creating Effective Teams - International Student Edition
A Guide for Members and Leaders
2021 || Paperback || Susan A. Wheelan e.a. || SAGE
Management Fundamentals - International Student Edition
Concepts, Applications, and Skill Development
2021 || Paperback || Robert N. Lussier || SAGE
Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.