Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...

This bestselling textbook is the most fundamental and easy-to-use introduction for beginner students. Broad yet concise, this overview of key topics draws students in. The seventh edition has substantial changes to the chapters on phonetics and semantics, forty new study questions and more than twenty new tasks.

For courses in introductory calculus-based physics. Precise. Highly accurate.

Carefully crafted. Physics for Scientists and Engineers combines outstanding pedagogy and a clear and direct narrative with applications that draw the student into the physics at hand. The text gives students a thorough understanding of the basic concepts of physics in all its aspects, from mechanics to modern physics.

Each topic begins with concrete observations and experiences that students can relate to their eve...

Modern Operating Systems incorporates the latest developments and technologies in operating systems (OS) technologies. Author Andy Tanenbaum's clear and entertaining writing style outlines the concepts every OS designer needs to master. In-depth topic coverage includes processes, threads, memory management, file systems, I/O, deadlocks, interface design, multimedia, performance tradeoffs, and trends in OS design.

Case studies explore popular OS and provide real-world context. Tanenbaum also p...

Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles! Dave Nelson, Michael Cox, and new co-author Aaron Hoskins identify the most important principles of biochemistry and direct student attention to these with icons and resources targeted to each principle.

The 8th edition has been fully updated for focus, approachability, and up-to-dat...

The authoritative reference written with a framework for understanding.

Lehninger Principles of Biochemistry 8e continues to help students navigate the complex discipline of biochemistry with a clear and coherent presentation. Renowned authors David Nelson, Michael Cox, and new co-author Aaron Hoskins have focused this eighth edition around the fundamental principles to help students understand and navigate the most important aspects of biochemistry.

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

If you want to learn how to program, working with Python is an excellent way to start. This hands-on guide takes you through the language a step at a time, beginning with basic programming concepts before moving on to functions, recursion, data structures, and object-oriented design. This second edition and its supporting code have been updated for Python 3.

Through exercises in each chapter, you'll try out programming concepts as you learn them. Think Python is ideal for students at the high...

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

Brukner & Khan's Clinical Sports Medicine is the world-leading title in sports and exercise medicine, providing an authoritative foundation for clinicians and students. This complete practical guide to physiotherapy and musculoskeletal medicine covers all aspects of diagnosis and contemporary management of sports-related injuries. The Fifth Edition has been expanded to accommodate a much higher level of evidence-based content. It reflects the huge amount of new research and significant change...