Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

This one-volume summary of American history cites all important names and dates. It covers European colonization, the American Revolution, establishment of the Constitution, social and economic expansion in the nineteenth century, slavery and the Civil War, foreign policy between 1877 and 1914, World War I, the Depression era, World War II, the Cold War, the civil rights movement, Vietnam and social protest, social changes in the late twentieth century, the 9/11 crisis, wars in Afghanistan an...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

The gold standard in analytical chemistry, Dan Harris' Quantitative Chemical Analysis provides a sound physical understanding of the principles of analytical chemistry and their applications in the disciplines. Dan Harris presents the subject in a rigorous, readable and interesting manner, lucid enough for non-chemistry majors but containing the depth required by advanced undergraduates. For the first time since the book was published in 1978, Harris has worked with a new contributing author,...

With its acclaimed author team, cutting-edge content, emphasis on medical relevance, and coverage based on key experiments, Molecular Cell Biology has justly earned an impeccable reputation as an exciting and authoritative textbook. Avoiding an encyclopedic approach, the book grounds its coverage in the experiments that define our understanding of cell biology, engaging students with the exciting breakthroughs that define the field's history and point to its future. The authors, all world-cla...

The new 4th edition of Seborg’s Process Dynamics and Control provides full topical coverage for process control courses in the chemical engineering curriculum, emphasizing how process control and its related fields of process modeling and optimization are essential to the development of high-value products. A principal objective of this new edition is to describe modern techniques for control processes, with an emphasis on complex systems necessary to the development, design, and operation ...

Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies.

After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...